President’s Message: The Year of Possibility!
Last year, around this time, I wrote a message about being prepared during times of uncertainty. Little did I know then how prophetic those words would really be during 2016. And now, as we cautiously welcome 2017, we face even greater uncertainty in our industry—and the country as a whole. So, being prepared is even more critical today than it was a year ago.
As we look back on 2016, we have faced many challenges. We’ve weathered an unstable economy, low oil prices, and community unrest. We lost a beloved Stirling Properties employee. We experienced unprecedented flooding in our region that killed 13 people and destroyed tens of thousands of homes and businesses. Several of our own retail centers and multi-family properties in Southeast Louisiana were significantly damaged. But, through it all, we have persevered.
Amidst all of the trials, Stirling Properties has made significant progress during the last year as we continue to grow and build on the comprehensive services and value that we bring to our clients and communities across the Gulf South region.
In 2016:
- We, along with partners CBL & Associates Properties, Inc., celebrated the grand opening of Ambassador Town Center, a 430,000-square-foot retail center in Lafayette, Louisiana. It was 100% leased within 6 months of development! Anchor tenants include Costco Wholesale, Dick’s Sporting Goods/Field & Stream, and Nordstrom Rack.
- We completed the development of Stirling Bossier—the last of 6 planned phases—in Shreveport. The 682,000-square-foot hybrid retail center is now 100% leased. Anchor tenants include Academy Sports + Outdoors, Target, Bed Bath & Beyond, Best Buy and ULTA Beauty.
- We broke ground on the new Offices at River Chase in Covington and announced the 1st tenant, Duplantis Design Group, PC. We also announced that Walk-On’s Bistreaux & Bar will be joining the River Chase mixed-use development later this year.
- We welcomed Whole Foods Market to Premier Centre in Mandeville, Louisiana, marking the 1st Northshore location for the popular upscale grocer. Whole Foods Market, along with Forever 21 Red, re-tenanted the space occupied by the former Albertson’s grocery store.
- We announced the development of a new mixed-use medical facility in LaPlace, Louisiana. Phase I of this development includes a lease to Ochsner Clinic Foundation for a roughly 20,000-square-foot freestanding emergency room and diagnostic center that is scheduled to open in the summer of 2017. This is just the beginning of our planned diversification strategy into healthcare.
- After many years of discussion, we announced The Home Depot is joining the tenant line-up at Hammond Square. This is the first location for The Home Depot in Tangipahoa Parish. Construction commenced late last year and the store plans to open by late 2017.
- We transformed the 1st floor of the Pan American Life Center in New Orleans and secured retail options such as Starbucks and Tsunami. We also welcomed Morris Bart Attorneys At Law to the center.
- We relocated our New Orleans office to the Pan American Life Center. This move is more representative of Stirling Properties’ future than just a new office. It demonstrates our unwavering commitment to the city, the region, and to the future, as we continue to build our brand.
In difficult circumstances, preparation and leadership are vital to an organization. Over the past year, I have witnessed first-hand how well our Stirling Properties team can come together to respond to crisis and uncertainty. What we have successfully overcome—and achieved!—this year, gives me the utmost confidence in our leaders and employees moving forward.
The financial market, unemployment, tax reform, a new Presidential administration—you name it—there’s still much uncertainty in the year ahead. There’s a lot of unknowns and “what if’s.” But as the saying goes, “When nothing is sure, anything is possible.”
With that in mind, Stirling Properties is embracing the unknown, thinking towards possibilities. We have a lot of exciting things in the pipeline for 2017. We’ve laid out some lofty goals for the year ahead. We will continue to diversify our services, explore new areas of growth, and expand our client base.
Who knows what obstacles we may face, but I know we have the right team in place to succeed. As we embark upon the unknown, I am more confident than ever that we are prepared to take advantage of any, and all, opportunities that may come our way.
So, let’s celebrate a year of uncertainty and infinite possibility!
Retail Brokers Network (RBN) Names Chris Abadie As New President Elect
Stirling Properties’ Vice President and Manager of Commercial Brokerage, Chris Abadie, has been named 2017 President Elect of the Retail Brokers Network (RBN). He will assume the position on January 1, 2017.
The Retail Brokers Network (RBN), one of the nation’s largest retail real estate networking groups, announced the formation of the new Executive Committee to help facilitate RBN’s ongoing operations. The announcement was made following the organization’s mid-year meeting in Charleston, South Carolina.
The Executive Committee will be responsible for overseeing the Tenant, Restaurant and Investment Sales Councils as well as the Regional Directors, marketing RBN to customers and new member offices, implementing systems to increase activity within the network, financial management, and planning RBN’s participation in ICSC RECon.
“I am honored to serve as President Elect of the Retail Brokers Network,” said Abadie. “I am confident that my experience and professional knowledge give me the skill set to help position RBN as a valuable tool for its members and clients, and help them succeed in all their real estate needs and goals.”
Abadie has more than 16 years of experience in commercial real estate. Previously a Retail and Investment Sales Broker, his current focus at Stirling Properties includes directing sales efforts, new business development, recruitment and training of new agents. Abadie holds the designations of Certified Retail Property Executive (CRX), Certified Leasing Specialist (CLS), and Certified Commercial Investment Member (CCIM).
He is an active affiliate in the International Council of Shopping Centers (ICSC), the Louisiana CCIM Chapter, and the Commercial Investment Division of the New Orleans Metropolitan Association of Realtors (CIDNOMAR). Abadie is also an active member of RBN, serving as a member of the National Executive Committee, as well as representing Stirling Properties on the Tenant, Investment Sales, and Southeast Region Councils. Upon serving as President Elect next year, Abadie is slated to assume the role of President in 2018.
According to Debbie Currier, President of RBN, “The RBN network represents over 600 retail specialists across the US that help individuals and companies meet their real estate goals locally and nationally and our newly formed Executive Committee will provide the leadership structure that will help make RBN even more successful as we continue to grow.” She added, “I’m thrilled to welcome the Executive Committee members and I’m eager to work with them to accomplish our goals for 2017.”
Members of the new Executive Committee are former Regional or Council Directors that have an in-depth knowledge of the organization. The members of the 2017 committee are:
President – Debbie Currier
Currier Properties – Charlotte, North Carolina
President Elect – Chris Abadie
Stirling Properties – Covington, Louisiana
VP Operations – Tom Bruss
Commercial Property Associates – Milwaukee, Wisconsin
VP Marketing & Communications – Brad Umansky
Progressive Real Estate Partners – Rancho Cucamonga, California
VP Finance – Bryan Holt
Southpace Properties – Birmingham, Alabama
Secretary – Rob Samtman
Equity Retail Brokers – Plymouth Meeting, Philadelphia
Immediate Past President – Chuck Lanyard
The Goldstein Group – Paramus, New Jersey
UPDATE: Tee It Up with Grady Brame, Executive Vice President at Stirling Properties
UPDATE: Due to a processing error some subscribers may have difficulty accessing the video associated with this blog post. To view the video in its entirety, please click here. We apologize for any inconvenience. 
We all know that Grady is a huge golfer. But did you know that he has played among some of golf’s greats, including Phil Mickelson, Justin Leonard and David Duval? He’s played in three U.S. Amateur competitions with Tiger Woods. Although they weren’t actually playing against one another, according to the scorecard, you could say that Grady beat Tiger! Grady has played amateur golf around the country and says “the more success you have, the more opportunities you will receive.” He believes much of what he has learned on the golf course is applicable to the commercial real estate (CRE) industry. So we thought it would be fun to sit down with him to get a little insight on both. Where does your passion about golf & real estate come from? “The love of golf runs in my family! My father was a scratch golfer, and his father played too. We have a long list of relatives that play. Both of my sons share a love of the game, and my oldest son has taken it to a professional level.” Grady’s attraction to golf is fueled by the thrill of competition and the determination to get better. That same logic drives his love for real estate, and got him started in the industry. “I was attracted to Stirling Properties because it was exciting and a new opportunity for me—commercial real estate was fun! I loved the idea of building new projects. The industry was challenging, but we were successful. Over the years, I’ve learned so much, and I feel that my experience really adds value to our Stirling team. Golf has given me personal achievement and fulfillment, Stirling Properties has given me professional fulfillment.” In your opinion, how are golf & commercial real estate similar? They are both competitive. I compete on the golf course to win, and I compete at the office to make a project or a real estate deal successful. In golf, you’re competing against fellow golfers, yourself and the course. In CRE, you compete against other developers contending for the best sites and negotiating with tenants on leases to get the best deal to make a project prosperous. In golf and CRE, the outcomes—or score—will tell you if you’re on the right track. At Stirling Properties, we separate ourselves from the competition by continually striving to improve. 
What golf etiquette can you apply to commercial real estate?
- Respect: Golf is an honorable game. You play by the rules, not because there is a referee or umpire enforcing them, but because it’s the right way. At Stirling Properties, we’ve always done things the right way. We treat employees, clients and tenants with respect. We’ve always been honest, held ourselves to high ethical standards, and never take shortcuts. Now, that’s paying back in dividends. A famous golfer once said, “In golf as in life, it is the follow through that makes the difference.”
- Managing Expectations: I consistently see golfers on the course expecting to beat their last score, or play better than their handicap on every hole. They set unrealistic expectations, and are usually disappointed. We always want to be the winner and put our best forward, but we need to remember not to oversell our position for investors, employees or lenders. People rely on us for projections and budgets. Predicting the future with absolute accuracy is like hitting a hole-in-one. But we have a great team in place that has been able to manage the process without overselling or setting unrealistic expectations.
- Mastering the Fundamentals: Sports psychologist, Dr. Bob Rotella noted, “A golfer has to train his swing on the practice tee, then trust it on the course.” Stirling Properties has stayed relevant and ahead of the competition for more than 40 years, because we are good at what we do. We trust our skills and instincts. We extensively evaluate every project at hand for the best possible outcomes. Sometimes, it’s about quality, not quantity.
- Control the Controllable: We will never have absolute control. In golf, there will always be the threat of wind, an ill-fated bounce or some little imperfection on the course that we have no control over. The same is true in CRE. You have to be adaptable. Do your best to manage what you can’t control, but build in contingencies for projects or deals so that if you do have a bump in the course, the deal can still work.
Any advice for young people entering the CRE industry? For anyone new to Stirling Properties—or the industry—my first suggestion is to listen and learn. You can learn a lot more from listening to others than talking on your own. You can acquire much from the people that have experience in this industry, both how to succeed and how to fail. Learn from their triumphs and mistakes! A lot of professional golfers have an entourage of coaches and experts helping them to perform.
Click here to listen to what Grady has to say about the importance of teamwork:
#StirlingProud
Tee It Up with Grady Brame, Executive Vice President at Stirling Properties
We all know that Grady is a huge golfer. But did you know that he has played among some of golf’s greats, including Phil Mickelson, Justin Leonard and David Duval? He’s played in three U.S. Amateur competitions with Tiger Woods. Although they weren’t actually playing against one another, according to the scorecard, you could say that Grady beat Tiger!
Grady has played amateur golf around the country and says “the more success you have, the more opportunities you will receive.” He believes much of what he has learned on the golf course is applicable to the commercial real estate (CRE) industry. So we thought it would be fun to sit down with him to get a little insight on both.
Where does your passion about golf & real estate come from?
“The love of golf runs in my family! My father was a scratch golfer, and his father played too. We have a long list of relatives that play. Both of my sons share a love of the game, and my oldest son has taken it to a professional level.”
Grady’s attraction to golf is fueled by the thrill of competition and the determination to get better. That same logic drives his love for real estate, and got him started in the industry.
“I was attracted to Stirling Properties because it was exciting and a new opportunity for me—commercial real estate was fun! I loved the idea of building new projects. The industry was challenging, but we were successful. Over the years, I’ve learned so much, and I feel that my experience really adds value to our Stirling team. Golf has given me personal achievement and fulfillment, Stirling Properties has given me professional fulfillment.”
In your opinion, how are golf & commercial real estate similar?
They are both competitive. I compete on the golf course to win, and I compete at the office to make a project or a real estate deal successful.
In golf, you’re competing against fellow golfers, yourself and the course. In CRE, you compete against other developers contending for the best sites and negotiating with tenants on leases to get the best deal to make a project prosperous. In golf and CRE, the outcomes—or score—will tell you if you’re on the right track. At Stirling Properties, we separate ourselves from the competition by continually striving to improve.
What golf etiquette can you apply to commercial real estate?
- Respect: Golf is an honorable game. You play by the rules, not because there is a referee or umpire enforcing them, but because it’s the right way. At Stirling Properties, we’ve always done things the right way. We treat employees, clients and tenants with respect. We’ve always been honest, held ourselves to high ethical standards, and never take shortcuts. Now, that’s paying back in dividends. A famous golfer once said, “In golf as in life, it is the follow through that makes the difference.”
- Managing Expectations: I consistently see golfers on the course expecting to beat their last score, or play better than their handicap on every hole. They set unrealistic expectations, and are usually disappointed. We always want to be the winner and put our best forward, but we need to remember not to oversell our position for investors, employees or lenders. People rely on us for projections and budgets. Predicting the future with absolute accuracy is like hitting a hole-in-one. But we have a great team in place that has been able to manage the process without overselling or setting unrealistic expectations.
- Mastering the Fundamentals: Sports psychologist, Dr. Bob Rotella noted, “A golfer has to train his swing on the practice tee, then trust it on the course.” Stirling Properties has stayed relevant and ahead of the competition for more than 40 years, because we are good at what we do. We trust our skills and instincts. We extensively evaluate every project at hand for the best possible outcomes. Sometimes, it’s about quality, not quantity.
- Control the Controllable: We will never have absolute control. In golf, there will always be the threat of wind, an ill-fated bounce or some little imperfection on the course that we have no control over. The same is true in CRE. You have to be adaptable. Do your best to manage what you can’t control, but build in contingencies for projects or deals so that if you do have a bump in the course, the deal can still work.
Any advice for young people entering the CRE industry?
For anyone new to Stirling Properties—or the industry—my first suggestion is to listen and learn. You can learn a lot more from listening to others than talking on your own. You can acquire much from the people that have experience in this industry, both how to succeed and how to fail. Learn from their triumphs and mistakes! A lot of professional golfers have an entourage of coaches and experts helping them to perform.
Listen to what Grady has to say about the importance of teamwork:
[vimeo 187254033 w=640 h=360]#StirlingProud
Beware the Broad Brush
There has been much debate in the media this week about Donald Trump’s taxes and the need for Congress to overhaul America’s tax system. In yesterday’s editorial debate of the USA Today, the editorial board makes its point for real estate tax policy reform and the overly generous tax benefits received by commercial real estate property owners.
The opposing viewpoint, authored by Real Estate Roundtable President and CEO, Jeff DeBoer, emphasizes that all business investments, including real estate, be allowed to recover its capital investment cost through depreciation and amortization. He goes on to point out that it is irresponsible to specifically target the tax structure of the real estate industry, which accounts for a large percentage of America’s jobs and economic activity.
The current value of the US commercial real estate investment is approximately $6.0 trillion, leveraged conservatively at approximately 55% (over $2.7 trillion of equity; $3.3 trillion of debt). This investment is responsible for billions of dollars in economic activity, supports approximately 9 million American jobs, and contributes 13% of the nation’s gross domestic product. Real estate activity accounts for nearly 25% of the taxes collected at all levels of government, including income, property and sales taxes. Property taxes alone constitute 40% of the state and local tax base. Taxes derived from real estate ownership and transfer represent the largest source, which in some cases, is approximately 70% of local tax revenues, helping to pay for schools, roads, law enforcement and other essential public services.
Further, the US real estate industry is an inherently domestic product that cannot be offshored through inversions or other tax schemes. If Congress does take on Tax Reform in 2017, it should be noted that much of our country’s real estate investment is made locally by individuals seeking solid, long-term returns with a desire to improve their neighborhoods and serve the communities in which they live.
Let’s not use Mr. Trump’s personal tax situation as a means to hurt our local communities and our nation’s economy by using a broad brush approach!
Stirling Properties to Develop Medical Facility in LaPlace
Site Work Commences On New Home to Ochsner Medical Complex
Stirling Properties is pleased to announce the acquisition of 11.93 acres of land in St. John the Baptist Parish for development of a new medical facility and additional commercial development. The site is located at the northwest corner of W. Airline Highway and N. Sugar Ridge Road in LaPlace, Louisiana.
Phase I of this development includes a lease to Ochsner Clinic Foundation for a roughly 20,000-square-foot freestanding emergency room and diagnostic center on approximately 3.5 acres of land. Ochsner Medical Complex-River Parishes is relocating from Rue de Santé to this new facility at 1900 W. Airline Highway. Site work commenced the second week of July and completion is slated for the second quarter of 2017.
Ochsner is southeast Louisiana’s largest nonprofit, academic, multispecialty healthcare delivery system, encompassing numerous owned, managed and affiliated hospitals and neighborhood health centers across the region, and is consistently ranked among the top healthcare providers. Ochsner is also one of the largest employers in the area and a major economic contributor to the Gulf South region.
“Health care is a major growth sector, creating demand for medical facilities, office space and retail support,” said Townsend Underhill, Senior Vice President of Development for Stirling Properties. “Freestanding clinics and targeted medical service facilities are the future of health care and commercial real estate—this new development in LaPlace will not only bring services closer to our communities, but also create new jobs and economic opportunities.”
The adjoining +/- 8.4 acres of the LaPlace facility are currently available for additional commercial development. The property is zoned commercial and is open to compatible use expansion, e.g. office, hospitality, retail, medical, etc.
Stirling Properties has been at the forefront of commercial real estate investment and development in Southeast Louisiana and the Gulf South region, and is committed to bringing quality development and top-notch tenants into local neighborhoods. Since 2010, Stirling Properties has developed more than 3.7 million square feet totaling $465 million, almost exclusively in Louisiana.
For sales and leasing information, contact Beezie Landry at (985) 246-3781 or blandry@stirlingprop.com.
