“The Halo Effect” shines light on significance of physical stores

Brick-and-mortar stores have a bright future in the retail industry, and now we have data to prove it. We’ve heard the widely drawn-out debate of clicks vs. bricks—or the speculations that e-commerce will cause the demise of physical stores. However, according to a recent report by ICSC, “The Halo Effect: How Bricks Impact Clicks,” brick-and-mortar …