How to Turn a Vacant Lot into a High-Demand Asset

How Justin Langlois CCIM and Seth Citron Transformed a Vacant Lot into a High-Demand Asset

Challenge
The Lake Charles Power Centre parcel had been sitting vacant for years, creating uncertainty around buyer interest. Many investors overlooked the lot, assuming limited demand and development potential.

Action
Justin Langlois, CCIM, and Seth Citron launched a competitive marketing strategy, positioning the property as a rare opportunity within a high-traffic retail corridor. Their outreach extended to both regional and national investors, creating strong visibility for the listing. Interest surged, resulting in more than 37 qualified bids—far exceeding expectations for a long-vacant site.

Result
The advisors guided the seller through a fast-moving, highly competitive process, leveraging multiple offers to negotiate optimal terms. The property went from stagnant to sold—closing in less than 30 days.

Takeaway
This transaction demonstrates how Stirling’s market expertise, strategic positioning, and deal execution can transform even a long-vacant asset into a high-demand opportunity.

Congratulations to Justin Langlois, CCIM, and Seth Citron on representing the seller.